Baby’s Here. So Let the Healing Begin.

Welcome to Baby’s Day 1 Where New Life Begins and Moms Don’t Just “Bounce Back,” They Level Up.

We see you, running on no sleep, dry shampoo, and three sips of cold coffee. That’s why Baby’s Day 1 exists: to give both baby and mama the love they actually need. From our ultra-gentle avocado skin and hair products to our postpartum recovery centers (yes, with real beds and zero judgment), we’re making sure that your fourth trimester isn’t just survival mode. It's healing. It's care. It's a soft place to land with a side of lip balm.

Learn more

Come see what we're all about

We believe postpartum is more than a phase; it’s a powerful transformation. At Baby’s Day 1, we care for babies with plant-powered products that are safe enough for their first breath, and we care for moms with real support, rest, and recovery. From avocado hair masks to maternity centers that actually let you nap, we’re redefining what it means to show up for mothers. Because a happy, healthy mom isn’t optional; it’s essential.

Our Vision, Measured in Milestones

We’re just getting started — but here’s where we’re headed, one mama and baby at a time

Day 1 mission: To make the 4th trimester feel like a soft landing; not a silent struggle
1,000+ moms supported through our postpartum wellness program.
50+ Baby’s Day 1 maternity centers nationwide.
100,000+ families nurtured with our plant-based baby care products.
0 toxins = 100% love, In every bottle, every jar.

Learn more

FAQs

Got Questions About Baby’s Day 1? We’ve Got You.

Whether you're curious about our plant-based baby products, how our maternity centers work, or what’s safe for newborn skin, you're in the right place. Below, we answer the most common questions from new moms, parents, and caregivers — all about natural baby care, postpartum recovery, and everything in between.

1. Are Baby’s Day 1 products safe for newborns?
Yes — 100%! Our entire product line is made with plant-based, organic ingredients and thoroughly tested to ensure it’s gentle enough for newborn skin. No sulfates, parabens, or synthetic fragrances — just clean, natural baby care from Day One.
What skin types are your baby products suitable for?
Our products are designed for all baby skin types, including sensitive, dry, and eczema-prone skin. From our avocado hair mask to our nourishing body butter, each formula is dermatologist-tested and free of common irritants.
Are your products vegan and cruelty-free?
Absolutely. Every Baby’s Day 1 product is vegan, cruelty-free, and non-toxic. We never test on animals, and we’re proud to offer ethical skincare that’s safe for babies, moms, and the planet.
Can I use Baby’s Day 1 products on myself too?
Yes, mama! Many of our customers (especially moms) love using the Avocado Body Butter and Lip Balm for their own skin. Our formulas are safe, clean, and effective for babies and adults alike.
What is a Baby’s Day 1 Maternity Center?
Our maternity centers are healing spaces where new moms can rest, recover, and receive postpartum support — emotionally, physically, and financially. Moms stay up to 6 months, gaining access to wellness services, childcare education, and financial literacy training in a supportive community.
How do I apply to stay at a Baby’s Day 1 Maternity Center?
We’re launching our first centers soon! You can join our waitlist by subscribing to our newsletter or filling out the interest form on our website. Once open, we’ll work with insurance partners to help make access more affordable.